Having too many choices and too much information about them can make deciding which to choose paralyzingly difficult, if not practically impossible.

That’s “good news” for investment advisors using the ProRRT℠ – Rita℠ could prove to be a source of new clients. Early in our development of our Professional RapidReview Tool℠, one of the people assisting us in new business development (let’s call him “Albert”) called to ask if I would be willing to meet online with his

Let the ProRRT℠ help improve your investment selection the way “MONEYBALL” forever changed baseball player selection. What’s “MONEYBALL”? It’s not just the name of a very popular movie which, if you haven’t yet seen, you should.

The mental and emotional tension of knowing what you should do and yet not doing it is a simple explanation of Cognitive Dissonance…

On September 19, 1772, Ben Franklin sent a letter responding to one from Joseph Priestley requesting assistance on making a difficult decision.

Investors are left to blindly trust either recommendation without any way to verify their benefits.